Business owners have several methods of segmenting and customizing their branding messages to customers in this digitized age. They also have numerous touch-points and platforms to leverage. However, in most instances, the ever-so-humble email is the medium that offers a profound return on investment or ROI. It works for businesses in every sector you can think of. Even today, email marketing can provide 3,800% ROI on average. Also, just two years ago, the worldwide email market value turned out to be $7.5 billion.

The choice of image

To make email marketing strategies yield results, you need to start by selecting a striking picture. It doesn’t have to be extravagant, though. Providers Digital Marketing Services in India says that 64% of the recipients of emails expect brand images. They believe that a picture can communicate messages more clearly. You should also provide relevant and striking images that won’t dilute the message. They shouldn’t cause navigational confusion, either.

Value addition

Recipients may open emails created by the best providers of Digital Marketing Services in India, but they may not click through the same. However, if the email contains useful information, it’ll deliver a specific measure of value. Such emails will elucidate the simplicity of the solutions you provide in the form of products or services. So, even if one of the recipients doesn’t convert immediately, the information in the email will keep the lead warm. You can achieve it in multiple ways. For instance, you can show them a new product or inform them about a potential saving.

The subject line

At times, if you can be a little more extravagant than necessary, it’ll work in your favor. It can increase your email “open rate,” at the very least. Consider this example – you recently created an app for digital payments. Your prospective users won’t expect you to explain to them the strategies of splitting money in social situations. It’s uncomfortable for most folks. Naturally, it’s an excellent way of making the email feel less about the product and more about its user.