Back in 2019, Google released about eighteen different updates for Google Ads. Bing, on the other hand, introduced only four changes in Microsoft Advertising throughout the year. One of the most noteworthy announcements made by Google in 2019 was about smart ad campaigns. The representatives of the tech giant also announced the audience expansion tool and the lead ads of YouTube. It doesn’t matter whether you’re part of an agency or an advertiser yourself. You have to stay abreast of the latest trends and features associated with the PPC Service India.

Automation and AI

This topic is all about the newest changes introduced in the sphere of PPC. The first one worth mentioning is the automation of pay-per-click advertising for 2022. It’ll leverage the power of machine learning or ML and artificial intelligence of AI. In doing so, advertising will become much less labor-intensive. There’s also AI, which is altering the whole world in general. According to market researchers, the market value of AI will hit $15.7 trillion within the next eight years or so. In terms of PPC, AI will let marketers create more effective advertising campaigns.

Ads Data Hub

Designed for single screens, pixel technology is no longer suitable for tracking advertisement effectiveness on mobile devices. Also, more than 70% of the time spent by folks watching videos on YouTube happens on mobile devices. Naturally, marketers have to depend on third-party pixels to check the effectiveness of their campaigns. Unfortunately, Google will no longer support third-party pixels. What can marketers do? They can use Ads Data Hub. It’ll provide more comprehensive reporting and measurement to determine the effectiveness of their ads.

Conclusive statements

As a business owner or advertiser, you must leverage these trends associated with PPC Service India to extract the most out of your campaigns. AI and automation will alter the way companies create and run advertisements. There will also be a significant increase in the number of video and VR advertisements. Marketers should also optimize their work for voice search to get even better results from their campaigns this year.